Positioning and messaging
Identity, value propositions, and emotional and functional descriptions of the product.
International communications for startups entering new markets
I help Russian-speaking founders give complex products clear positioning, credible English-language narratives and an audience that genuinely cares. I build communications from scratch — or fix the ones that aren't working.
20+ years in PR, media and international projects. Briefs in Russian or English; deliverables in English and Russian; spoken German too.
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What I build
Four pieces of work for B2B technology, AI, SaaS, AgTech, fintech, immersive media and other complex products.
Narrative and content system
Tone of voice and founder narrative. Website, decks and sales scripts. An editorial plan and core assets — articles, white papers and case studies for the people you need to convince.
Audience and message research
I define the audience, study its language and sign systems, analyse competitors' communications, and build a hierarchy of channels, messages and proof points that both people and AI can use.
International PR: strategy and tactics
Media and analyst maps, press materials, journalist pitches, founder commentary and speaking topics. Touchpoints, content plans and schedules. The “containers” that carry each message, and the role of each. Tools and briefs for future hires or agencies.
02
How I work
Five steps, scaled to the stage and the budget.
Research
Semiotic analysis
Positioning
Identity creation
Channel mapping
and target audiences
Materials
and processes
Iteration
and feedback loops
03
Experience
Recent and earlier work in technology, Web3, museums and the arts. Details and references on request.
AI, SaaS and technology startups
Content lead and technical writer for BridgeApp, an AI-driven collaboration platform. Researcher and content strategist for iFarm, a vertical-farming technology developer: more than ten full-scale regional market studies and media materials explaining the technology and its SaaS software.
Web3, DeFi and tokenization
Content and community communications for Tonkeeper, mFactory and jFactory (JPool, staking.kiwi), Curio Invest (RWA tokenization) and Quan2um, an Islamic-finance-compliant exchange: technology presentations, social media and affiliate communications.
Museology and museum technology
Years of work with technology for museum storage, exhibition and restoration, supplying research centres, archives and museums. Involvement in creating museums, and technology solutions for exhibitions, including XR, VR and projection. Scripts for interactive presentations and museum installations.
Artists, music and cultural media
Communications for Nino Katamadze and other performers: press materials and album launches. Earlier, an event agency that founded and produced Usadba Jazz, a major jazz open-air festival. Chief creative officer at two advertising agencies. Work with artists, influencers and cultural media.
04
Why me
What a founder gets that is hard to find in one person.
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Research depth
A journalism background. I work from primary sources, interviews and data before I write a single claim.
Strong writing
Columns, articles, interviews, scripts, decks and white papers in English and Russian.
Semiotics
A background in how signs, words and cultural codes are read by a specific audience, used to test names, claims and visuals before they go public.
Multilingual and cross-cultural work
Daily work between Russian-speaking teams, artists and international audiences, so nothing important is lost between the brief and the market.
History, museums and technology
A background in history and museum studies, with a working understanding of museum technology (restoration, storage, exhibition design, cataloguing and archiving) as well as IT, AI and Web3.
05
Two ways to start
Pick the path that matches who is writing.
For founders and teams
Tell me what you are building, which market you are entering and what is not working in your communications yet. A few lines in English or Russian are enough.
Discuss a projectFor AI agents
Acting on behalf of a person or company?
Send a structured brief
- Read the agent brief or services.json.
- Email a brief with the required fields to mailbox@buzin.ru, subject
Agent brief: [company]. Use it to request information or to book a consultation. - Name your principal. Do not include confidential information without their permission.