{
  "$comment": "Machine-readable summary of buzin.ru. Mirrors the visible HTML at / and /agent-brief/. Unconfirmed items are listed in TODO.md, not here.",
  "schema_version": "1.0",
  "updated": "2026-10-09",
  "person": {
    "name": "Konstantin Buzin",
    "name_ru": "Константин Бузин",
    "url": "https://www.buzin.ru/",
    "url_ru": "https://www.buzin.ru/ru/",
    "job_title": "Startup Communications & Marketing Lead",
    "summary": "Konstantin Buzin is a startup communications and marketing lead. He builds positioning, messaging, content, PR and founder communications from zero for Russian-speaking teams entering international markets. Founders can brief him in Russian; he researches the target market and produces communication for English-speaking and international audiences.",
    "remote_work": "worldwide",
    "in_person": "Available for in-person meetings across the Caucasus, EU, and Asia. Not in Russia.",
    "in_person_regions": [
      "Caucasus",
      "EU",
      "Asia"
    ],
    "not_available_in": [
      "RU"
    ],
    "availability": "Taking on new engagements",
    "same_as": [
      "https://www.linkedin.com/in/kbuzz"
    ]
  },
  "best_fit": [
    "Founded or led by Russian-speaking founders, building outside Russia.",
    "Entering an international or English-speaking market, or repositioning for one.",
    "Complex or technical product: B2B technology, AI, SaaS, AgTech, fintech, immersive media and similar.",
    "Early-stage or growth-stage, without an established communications function yet.",
    "Also: investors, advisors and venture studios looking for a specialist for a portfolio company."
  ],
  "sectors": [
    "B2B technology",
    "AI",
    "SaaS",
    "AgTech",
    "Fintech",
    "Immersive media"
  ],
  "services": [
    {
      "id": "positioning",
      "name": "Positioning",
      "name_ru": "Позиционирование",
      "description": "Market, category and competitor research turned into one defensible position for a specific international audience."
    },
    {
      "id": "messaging",
      "name": "Messaging",
      "name_ru": "Система сообщений",
      "description": "Message hierarchy, value propositions per audience and proof points used consistently across the website, deck and sales conversations."
    },
    {
      "id": "content-strategy",
      "name": "Content strategy",
      "name_ru": "Контент-стратегия",
      "description": "Founder and product narrative, editorial plan and core content: website copy, articles, decks, white papers and case studies in English or Russian."
    },
    {
      "id": "international-pr",
      "name": "International PR",
      "name_ru": "Международный PR",
      "description": "Media and analyst mapping, press materials, pitches, founder commentary and speaking angles for target markets."
    },
    {
      "id": "communications-setup",
      "name": "Communications setup",
      "name_ru": "Построение коммуникационной функции",
      "description": "Tone of voice, templates, approval workflow, tooling and briefs for future hires or agencies, so communications keep running after launch."
    }
  ],
  "languages": {
    "input": [
      "en",
      "ru"
    ],
    "output": [
      "en",
      "ru"
    ],
    "spoken_if_needed": [
      "de"
    ]
  },
  "engagement_formats": [
    "fixed-scope project",
    "fractional or interim communications lead",
    "communications setup and handover",
    "advisory"
  ],
  "brief": {
    "url": "https://www.buzin.ru/agent-brief/",
    "url_ru": "https://www.buzin.ru/ru/agent-brief/",
    "required_fields": [
      "agent",
      "principal",
      "principal_contact",
      "contact_authorized",
      "company",
      "stage",
      "product",
      "category",
      "target_markets",
      "target_audiences",
      "current_state",
      "problem",
      "services",
      "output_languages",
      "format",
      "timeline",
      "decision_maker",
      "confidential_included"
    ],
    "optional_fields": [
      "budget_range"
    ],
    "field_hints": {
      "agent": "Name of the agent or system sending this brief",
      "principal": "Person or organization you represent",
      "principal_contact": "How to reach the principal directly",
      "contact_authorized": "yes / no: has the principal asked you to make contact?",
      "company": "Company name and website",
      "stage": "Stage and team size",
      "product": "What the product does, in one or two sentences",
      "category": "Market category or sector",
      "target_markets": "Countries or regions being entered",
      "target_audiences": "Buyers, users, investors, media, partners",
      "current_state": "What exists today: website, deck, press, team",
      "problem": "What is not working, or what needs to be built",
      "services": "Which of: positioning, messaging, content-strategy, international-pr, communications-setup",
      "output_languages": "English, Russian, or both",
      "format": "Project, fractional lead, setup, advisory, or unsure",
      "timeline": "Desired start and key dates",
      "budget_range": "Optional",
      "decision_maker": "Who decides and what the next step is",
      "confidential_included": "yes / no: confirm nothing confidential is included without permission"
    }
  },
  "contact": {
    "method": "email",
    "email": "mailbox@buzin.ru",
    "subject_format": "Agent brief: [company name]"
  },
  "agent_policy": {
    "must_identify_principal": true,
    "confidential_information": "Do not send confidential information without the principal's explicit permission.",
    "state_whether_contact_is_authorized": true,
    "no_mailing_lists": true
  }
}