---
name: Konstantin Buzin
name_ru: Константин Бузин
role: Startup Communications & Marketing Lead
url: https://www.buzin.ru/
url_ru: https://www.buzin.ru/ru/
email: mailbox@buzin.ru
languages_input: [en, ru]
languages_output: [en, ru]
languages_spoken_if_needed: [de]
remote_work: worldwide
in_person_regions: [Caucasus, EU, Asia]
not_available_in: [RU]
availability: Taking on new engagements
updated: 2026-10-09
---

# Konstantin Buzin

Startup Communications & Marketing Lead.

Konstantin Buzin is a startup communications and marketing lead. He builds positioning, messaging, content, PR and founder communications from zero for Russian-speaking teams entering international markets. Founders can brief him in Russian; he researches the target market and produces communication for English-speaking and international audiences.

20+ years in PR, media and international projects. Briefs in Russian or English; deliverables in English and Russian; spoken German too.

## Services

- **Positioning**: Market, category and competitor research turned into one defensible position for a specific international audience.
- **Messaging**: Message hierarchy, value propositions per audience and proof points used consistently across the website, deck and sales conversations.
- **Content strategy**: Founder and product narrative, editorial plan and core content: website copy, articles, decks, white papers and case studies in English or Russian.
- **International PR**: Media and analyst mapping, press materials, pitches, founder commentary and speaking angles for target markets.
- **Communications setup**: Tone of voice, templates, approval workflow, tooling and briefs for future hires or agencies, so communications keep running after launch.

## Best fit

- Founded or led by Russian-speaking founders, building outside Russia.
- Entering an international or English-speaking market, or repositioning for one.
- Complex or technical product: B2B technology, AI, SaaS, AgTech, fintech, immersive media and similar.
- Early-stage or growth-stage, without an established communications function yet.
- Also: investors, advisors and venture studios looking for a specialist for a portfolio company.

## How I work

1. **Research**: Semiotic analysis
2. **Positioning**: Identity creation
3. **Channel mapping**: and target audiences
4. **Materials**: and processes
5. **Iteration**: and feedback loops

## Selected evidence

- **AI, SaaS and technology startups**: Content lead and technical writer for BridgeApp, an AI-driven collaboration platform. Researcher and content strategist for iFarm, a vertical-farming technology developer: more than ten full-scale regional market studies and media materials explaining the technology and its SaaS software.
- **Web3, DeFi and tokenization**: Content and community communications for Tonkeeper, mFactory and jFactory (JPool, staking.kiwi), Curio Invest (RWA tokenization) and Quan2um, an Islamic-finance-compliant exchange: technology presentations, social media and affiliate communications.
- **Museology and museum technology**: Years of work with technology for museum storage, exhibition and restoration, supplying research centres, archives and museums. Involvement in creating museums, and technology solutions for exhibitions, including XR, VR and projection. Scripts for interactive presentations and museum installations.
- **Artists, music and cultural media**: Communications for Nino Katamadze and other performers: press materials and album launches. Earlier, an event agency that founded and produced Usadba Jazz, a major jazz open-air festival. Chief creative officer at two advertising agencies. Work with artists, influencers and cultural media.

## Contact

- Humans: email mailbox@buzin.ru
- AI agents: use the structured brief at https://www.buzin.ru/agent-brief/ (identify your principal; no confidential information without permission)

## Profiles

- https://www.linkedin.com/in/kbuzz

Russian version of the site: https://www.buzin.ru/ru/